Category Archives: bio page

Marketing ~ Bio & Brochure

Last year, the artists at The Studio Gallery were to create a “bio” page to be framed and hung on the outside wall of the gallery, to the right of the door. I was so busy making socks all last summer and fall I never did get one made.

This morning I realized I needed a bio page in two weeks and went to the computer with no clue how to go about it. I opened Microsoft Picture It! Photo 7.0, found where I could create a flyer, and went to work, figuring out how to add, re-size, and move text and photos, and so on. I decided on simplicity, keeping photos and text of a reasonable size (not everyone’s eyes are young!), and by 11 AM had a draft that would just need a bit of tweaking. Thankfully, that job is almost done.

Since I had what I considered to be a reasonable success this AM, I decided this afternoon to start on a brochure for Shuttle Works Studio, something I need finished and printed in about three weeks. Using the same program, I again added text, photos, re-sized, tweaked, and have a decent draft of a brochure. It will be a tri-fold, printed double-sided.

When printed, the text size was larger than it appeared on the screen, which is why I couldn’t get the text and photos as I had originally envisioned. Tonight I am considering readability vs. volume of content, and will likely do another version with smaller print and additional photos, print the second version out, then decide which will work better.

Marketing is not my favorite task, but it was fun working something up for both projects, I think mostly because I was able to figure out the basics of accomplishing this task without the help of my two teens who were not home at the time. However, it was also much needed time away from the loom and sock machine. I may be up late tonight.